Everyone can make use of pens, shirts, and caps. It’s why they’re the universal choice for giveaways. But sometimes, when you take a risk on slightly less popular choices like stadium cups, you could achieve greater results. This, however, is only possible if the use of stadium cups make a perfect fit with your company’s target market.
Know Your Target Market
That’s the only way to determine just how effective stadium cup giveaways can be in promoting your business and boosting sales. Conduct surveys, start some research, do everything you can to know how your target market thinks and feels. From there, it would be easy to know whether your target market can make use of stadium cups.
Is your target market predominantly male? If so then they’ll probably answer with a whopping yes when you ask them whether they’d like to get a hold on free stadium cups. Men are generally fond of stadium cups because they bear good memories in mind. More to the point, stadium cups can be used in their favorite events like parties with free booze, championship games, and basically anywhere that serves cold drinks and encourages male bonding.
Sport is like a religion for a lot of people. Insult their favorite team and you insult them and so forth. In this case, sports memorabilia are considered holy items and that’s when your stadium cups come to play.
Try sponsoring a local team in your town and have their team name or logo printed on stadium cup. Do this and you’ll instantly win the loyalty of the locals. They’ll be especially proud to use your stadium cup giveaways when the team is on a winning streak.
Young and Hip
Stadium cups are also ideal for the young and hip sectors of the market. Provided that you have the right design and are relaying the right message, your stadium cups could even start a fashionable trend amongst their set.
To score well with this particular market, you need to put greater focus not really on durability but more on the aesthetics of your stadium cup giveaways. Young people place a lot of importance on their appearances and if they think that your stadium cup detracts from their appearance then they certainly won’t bring it with them when they head off to the beach or attend a college barbecue party.
Remember: to know your target market is to know the best promotional items for your company.
Gary Austin Advertising
36 Emerald Lake Dr.
Jackson, TN 38305
Toll Free 800-532-8666